Relative Insight

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Relative Insight uses AI to analyze customer feedback and competitor language, helping businesses understand customer needs and refine strategies based on text insights.

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Relative Insight is a customer intelligence platform designed to help organizations gain a deeper understanding of their customers' needs and preferences. By leveraging AI-powered natural language processing and advanced comparative linguistics, the platform analyzes customer feedback from various sources, including CSAT and NPS data. This analysis enables businesses to identify key trends and patterns in customer sentiment, pinpointing which topics, words, phrases, and emotions are most prevalent among different customer segments.

The platform's unique comparative methodology provides actionable insights by quantifying the differences in language and sentiment across various customer groups. This capability allows organizations to refine their strategies based on data-driven insights, ensuring that their offerings align with customer expectations and industry trends. By enhancing contextual understanding, Relative Insight supports informed decision-making and strategic planning across multiple business functions.

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Relative Insight delivers AI-powered text analysis to help brands and agencies generate customer, target audience and competitor intelligence from words. The platform delivers an efficient and scalable solution for uncovering actionable insights from survey open-ends, reviews, customer service transcripts and online conversations. Using technology originally developed in partnership with the British government to keep children safe online, our comparative approach reveals what makes audience groups and brands unique and similar to one another. Insights are being used by leading brands and agencies to inform marketing messaging, product development, customer service strategy and more. Quantitative analysis tells you WHAT is happening in your business, text analysis tells you WHY.

Categories: BusinessText Analysis SoftwareFeedback Analytics Software

Website: relativeinsight.com

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