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PIMMS is a web-based analytics platform designed to track and analyze form submissions, particularly for websites using WordPress Elementor forms. It enables users to automatically detect form fields, capture custom parameters, and integrate webhook actions for seamless data collection and campaign tracking. PIMMS facilitates detailed conversion analytics by linking form data to marketing sources, helping users understand visitor interactions and optimize lead generation efforts.
Key features include automatic form field detection, hidden parameter capture for tracking purposes, and simple webhook setup to connect form submissions to the PIMMS workspace. The system supports advanced configurations such as setting method types and parameter names to tailor data intake. By consolidating form lead data with campaign analytics, PIMMS provides a clear overview of conversion performance across multiple marketing channels.
PIMMS serves as a practical tool for marketers and website administrators seeking accurate form analytics, lead tracking, and integration with WordPress Elementor without requiring extensive technical setup. It streamlines form data management while maintaining flexibility to adapt to various tracking needs.
Website: pimms.io
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