Perception

From the clothes we wear to the cars we drive to the paint on our walls, design defines us and inspires us. It’s no secret that colors can influence moods and behaviors. Choosing the right colors for a project is not easy, even for professional creatives. Colors that look good to them may not resonate with their audience on the desired emotional level. Until now, creatives have had to resort to traditional color harmony rules to build a palette they “felt” was appropriate – but how can they know for sure? Perception takes a unique approach by leveraging data, color psychology research, machine learning and generative AI to produce meaningful color palette choices that scientifically match to a specific mood. Whether you’re creating color palettes from scratch or validating colors that are already in play, Perception saves time by taking tedious guesswork out of the design process and gives creatives confidence in their design decisions. Design drives emotions, and emotions drive human behavior. Unlock the language of design with Perception.