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Mediasmart is an omnichannel programmatic advertising platform designed to integrate user journeys across multiple screens, seamlessly blending online and offline behaviors. It supports a wide range of ad formats and devices, including Connected TV (CTV), Digital Out-of-Home (DOOH), and mobile platforms. This platform is versatile, allowing it to reach audiences not only on Amazon's ecosystem, such as Kindle and Fire TV, but also across various online platforms through Amazon's ad network.
One of the standout features of Mediasmart is its ability to synchronize ads across different devices, particularly through its CTV Sync feature. This allows brands to extend their presence and visibility on connected TVs by coordinating ads across home devices. Additionally, Mediasmart leverages location-based marketing to target audiences with precision, balancing engagement with privacy considerations. It supports businesses of all sizes, agencies, and media companies, providing unified messaging capabilities across diverse platforms.
Mediasmart operates globally, managing billions of bids daily and is recognized for its expansive reach and top-tier performance. The platform offers a comprehensive suite of tools to manage digital, CTV, and linear inventory, ensuring that advertisers can effectively engage their target audiences across various media channels. By integrating mobile ads' engagement, CTV's narrative power, and DOOH's extensive reach, Mediasmart delivers cohesive and impactful advertising experiences.
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Website: mediasmart.io
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