Maxma

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Combines incrementality tests, user-level attribution, and Marketing Mix Modeling to produce a unified marketing measurement view.

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Marketing measurement is complex - no single method can provide a complete picture. While some approaches excel at accuracy (incrementality), others at granularity (user-level attribution) or scale (Marketing Mix Modeling). The best solution is to combine multiple approaches, often called "triangulation" in marketing measurement.

Website: maxma.ai

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