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Instagram is a social networking app for sharing photos and videos, allowing users to follow others, edit content with filters, and use stories for temporary posts.
Instagram (commonly abbreviated to IG or Insta) is an American photo and video sharing social networking service owned by Facebook, created by Kevin Systrom and Mike Krieger and originally launched on iOS in October 2010. The Android version was released in April 2012, followed by a feature-limited desktop interface in November 2012, a Fire OS app in June 2014, and an app for Windows 10 in October 2016. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with pre-approved followers. Users can browse other users' content by tags and locations and view trending content. Users can like photos and follow other users to add their content to a feed.
Instagram was originally distinguished by only allowing content to be framed in a square (1:1) aspect ratio with 640 pixels to match the display width of the iPhone at the time. In 2015, these restrictions were eased with an increase to 1080 pixels. The service also added messaging features, the ability to include multiple images or videos in a single post, and a Stories feature—similar to its main opposition Snapchat—which allows users to post photos and videos to a sequential feed, with each post accessible by others for 24 hours each. As of January 2019, the Stories feature is used by 500 million users daily.After its launch in 2010, Instagram rapidly gained popularity, with one million registered users in two months, 10 million in a year, and 1 billion as of May 2019. In April 2012, Facebook acquired the service for approximately US$1 billion in cash and stock. As of October 2015, over 40 billion photos had been uploaded. Although praised for its influence, Instagram has been the subject of criticism, most notably for policy and interface changes, allegations of censorship, and illegal or improper content uploaded by users.
As of July 2020, the most followed person is footballer Cristiano Ronaldo with over 233 million followers. As of January 14, 2019, the most-liked photo on Instagram is a picture of an egg, posted by the account @world_record_egg, created with the sole purpose of surpassing the previous record of 18 million likes on a Kylie Jenner post. The picture currently has over 54 million likes. Instagram became the 4th most downloaded mobile app of the 2010s.
Instagram is a leading social media platform designed to connect users through visual content. It allows users to share photos, videos, and stories, making it a versatile tool for personal expression and community engagement. The app supports various content formats, including Reels, which are short videos that can be edited with music and effects, and Stories, which provide a temporary way to share moments from daily life.
Key features of Instagram include its robust editing tools, which enable users to enhance their posts with filters, captions, and tags. The platform also supports e-commerce integrations, allowing businesses to tag products directly in their posts and stories, facilitating seamless shopping experiences. Additionally, Instagram offers features like Highlights, which allow users to save and showcase their favorite stories on their profile, and a "Watch Next" feature that curates unviewed stories from accounts users follow, enhancing content discovery.
Instagram is continually evolving to improve user experience. It integrates advanced technologies like augmented reality (AR) to create immersive content and offers enhanced analytics for creators and businesses. The app also focuses on safety and privacy, providing users with more control over their data and interactions. Overall, Instagram serves as a dynamic platform for both personal and professional use, offering a range of tools to engage, create, and connect with others.
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