Social media listening tools offer essential functionality for monitoring, tracking, and gathering pertinent content across various social media platforms. These tools are invaluable for social media, marketing, and communications teams, aiding in trend identification, competitor tracking, and understanding customer sentiment. Additionally, researchers leverage these tools to gather insights into social trends, while media outlets utilize them to spot breaking news stories. Social media listening software empowers marketers to personalize content based on specific user demographics, pinpoint influential thought leaders, and promptly respond to both positive and negative mentions. These tools often support monitoring posts in multiple languages and regions, enabling businesses to tailor advertisements to local audiences. The primary objectives of social media listening products include providing demographic insights, evaluating social media presence, mitigating negative mentions, engaging users, and enhancing brand reputation. Furthermore, the data obtained from these tools typically complements social media analytics software. Features commonly found in social media listening products include monitoring capabilities for various languages and countries, sentiment analysis, trend identification, and influencer identification. Additionally, these tools may integrate with social media management software or be included as part of social media suites. For a product to be classified under the Social Media Listening category, it must: * Listen for specific mentions across multiple social media platforms. * Identify trending topics or phrases relevant to the user's interests. * Analyze and report on customer sentiment regarding specific topics or brands. * Organize and manage customer information effectively for actionable insights. * Identify influential thought leaders and key influencers within relevant communities or industries. Products meeting these criteria are essential for businesses and organizations aiming to stay informed, engaged, and responsive in the dynamic realm of social media.
Feedly
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Tumblr
Tumblr is a microblogging and social networking app allowing users to post multimedia content, follow blogs, and engage with others in a customizable environment.
Verizon
The Verizon app allows users to manage their accounts, pay bills, switch plans, monitor data, shop for devices, and access support and entertainment services.
Hootsuite
Hootsuite is a social media management platform that allows users to manage multiple social accounts, schedule posts, track conversations, and analyze performance from one dashboard.
Qualtrics
Qualtrics CoreXM is a platform for experience management, enabling organizations to build, launch, and analyze surveys for customer, employee, product, and brand insights.
Sprout Social
Sprout Social is a social media management platform that provides tools for publishing, engagement, analytics, and influencer marketing across major social networks.
Tailwind
Tailwind automates social media marketing tasks like content creation and scheduling for Instagram, Pinterest, and Facebook, serving over 1 million users.
Brand Analytics
Brand Analytics is a social media monitoring tool that gathers and analyzes data from various online sources to track mentions, sentiment, and trends.
Planoly
Planoly is a social media content planner that helps users schedule posts, organize content, and manage multiple platforms like Instagram, TikTok, and LinkedIn.
Awario
Awario is a web and social media monitoring tool that tracks brand mentions, competitor activities, and sales leads, providing analytics and real-time alerts.
NewsWhip Analytics
NewsWhip Analytics is a real-time monitoring platform that tracks media trends and forecasts news impact, aiding professionals in reputation management and decision-making.
MirrorWeb
MirrorWeb is a communications surveillance platform that captures and monitors electronic communications to help firms comply with regulatory record-keeping requirements.
Meltwater
Meltwater is a media intelligence platform for monitoring online conversations and social media, providing analytics and tools for PR and marketing professionals.
AgoraPulse
AgoraPulse is a social media management tool that helps users manage multiple accounts, schedule posts, analyze performance, and collaborate with teams.
Sociality.io
Sociality.io is a social media management platform that allows users to publish, monitor, and analyze content across multiple accounts efficiently.
Keyhole
Keyhole is a social media analytics tool that helps marketers track brand presence, monitor campaigns, and analyze influencers across various platforms.
Critical Mention
Critical Mention is a PR platform for global media monitoring, offering analytics, sentiment analysis, and tracking across social and traditional media.
Spatial.ai
Spatial.ai analyzes social media data to provide consumer insights beyond demographics, helping companies understand customers and make informed business decisions.
BuzzSumo
BuzzSumo is a tool that helps users discover and analyze popular content, track performance, identify influencers, and stay updated on trends across social media.
Lucidya
Lucidya is an AI-driven social media listening tool that helps businesses analyze customer insights across various online platforms.
ContentStudio
ContentStudio is a social media management tool that simplifies content creation, scheduling, and analytics across multiple platforms for individuals and teams.
Socialinsider
Socialinsider is a social media analytics tool that provides insights, performance reports, and competitor analysis across platforms like Facebook, Instagram, and TikTok.
Quid
Quid is an AI-driven app that provides organizations with insights into customer context and predicts future market trends.
Emplifi
Emplifi is a unified customer experience platform that integrates marketing, care, and commerce for effective customer engagement across multiple channels.
YouScan
YouScan is an AI-powered social listening platform that analyzes visual content on social media to provide insights into customer opinions, actions, and demographics.
Sendible
Sendible is a social media management platform that centralizes content creation, scheduling, and engagement across multiple networks for agencies and businesses.
Statusbrew
Statusbrew is a social media management platform that facilitates team collaboration, content scheduling, engagement, and performance analytics across multiple channels.
Brand24
Brand24 is a social media monitoring tool that tracks online conversations about brands, products, and competitors, providing insights and analytics.
RecurPost
RecurPost is a social media scheduler that automates posting, supports evergreen content recycling, and provides analytics for performance tracking across multiple platforms.
SOCi
SOCi is a marketing platform for multi-location businesses to manage local marketing efforts, customer engagement, and online reputation across digital channels.
Brandwatch Consumer Intelligence
Brandwatch Consumer Intelligence is a platform for analyzing online consumer data, allowing companies to track brand mentions, sentiment, and audience insights across various sources.
Social Elephants
Social Elephants is a social media management tool for analyzing, scheduling posts, engaging with audiences, and monitoring competitors across multiple channels.
Netvibes
Netvibes is a customizable dashboard that aggregates news, monitors social media, and visualizes data for users to track important online information.
Brandwatch Social Media Management
Brandwatch Social Media Management streamlines social media tasks, providing scheduling, audience engagement, analytics, and social listening across multiple platforms.
Verint
Verint provides a customer engagement platform that helps businesses improve customer interactions through analytics, feedback, and integration with other systems.
Dataminr
Dataminr provides real-time alerts from public data, helping organizations identify emerging risks and respond to global events effectively.
Zignal Labs
Zignal Labs provides real-time analysis of publicly available data to help organizations make informed decisions and identify trends and threats.
Snoopreport
Snoopreport monitors user actions on public Instagram accounts, providing weekly and monthly reports on likes, comments, and follows for analytics and research.
Sprinklr
Sprinklr is a cloud-based platform that manages customer service across 30+ channels, enhancing interactions and providing AI-driven insights for businesses.
Talkwalker
Talkwalker is a social listening platform that helps brands monitor online conversations and analyze consumer insights across various media.
Cyfe
Cyfe is a cloud-based business dashboard app that consolidates and visualizes data from various sources to help track business metrics and inform decision-making.
SocialDog
SocialDog is a Twitter management tool that helps users schedule tweets, analyze follower growth, and track engagement metrics to enhance their social media strategy.
Tubular Labs
Tubular Labs is a social video analytics platform that provides insights into audience behavior and content performance across multiple social media platforms.
NapoleonCat
NapoleonCat is a social media management tool that helps manage, publish, analyze, and automate customer service across multiple platforms.
Iconosquare
Iconosquare is an analytics and management platform for social media, enabling users to track performance, schedule posts, and generate reports across multiple platforms.
FollowersAnalysis
FollowersAnalysis is a Twitter analytics tool that retrieves and analyzes tweets, followers, and following data from any public Twitter account.
Graphystories
GraphyStories helps users discover trending articles, build news content with embedded sources, and monitor social media performance for content marketing.
Exolyt
Exolyt is a TikTok analytics tool that tracks account performance, audience behavior, and trends for brands and agencies, providing insights for effective marketing.
Mention
Mention is a tool for monitoring brand mentions and online presence, providing analytics for social media campaigns and audience engagement.
MavSocial
MavSocial is a social media management app for multi-location businesses, allowing users to manage profiles, schedule posts, and engage across various platforms from one interface.
eclincher
eClincher is a social media management app that helps users schedule posts, engage with audiences, analyze metrics, and manage brand reputation across multiple platforms.
Proofpoint
Proofpoint offers cloud-based cybersecurity solutions for email security, data loss prevention, and compliance, protecting against threats and ensuring secure communication.
GetSocial
GetSocial is a content analytics platform that tracks social activity, analyzes interactions, automates alerts, and provides insights to enhance content promotion.
Synup
Synup is an app that helps businesses manage their online presence through local listings, reputation management, and social media integration in a single dashboard.
Oktopost
Oktopost is a B2B social media management platform that allows marketers to manage, monitor, and measure their social media activities and ROI.
NewsWhip Spike
NewsWhip Spike is a real-time media monitoring tool that tracks news trends and social media engagement to help users analyze content performance and audience sentiment.
Buzzmonitor
Buzzmonitor is a social media management tool that helps users track and analyze their online performance and engagement metrics.
CisionOne
CisionOne is a media relations platform that helps PR teams manage communications, connect with journalists, and monitor media coverage in real-time.
Measure Studio
Measure Studio is a web app for social media data intelligence and content analytics, supporting multiple platforms and providing real-time performance benchmarking.
Onlypult
Onlypult is a social media management tool for scheduling, analytics, and content creation across multiple platforms like Instagram, Facebook, and Twitter.
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