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Real estate marketing software is designed to help real estate agencies, brokerages, and independent agents attract new clients and promote their services. These platforms offer tools such as web content management (WCM), search engine optimization (SEO), and internet data exchange (IDX) integration, enabling agents to create and manage websites, e-newsletters, digital flyers, email marketing campaigns, and social media posts. Some real estate marketing software includes features to enhance branding efforts, while others offer integrations with virtual tour software, providing potential buyers with an immersive experience in their home search. In today's competitive market, it's essential for businesses to maintain a strong online presence through branding, social media, and other digital channels. By using real estate marketing software, agencies and brokerages can effectively manage these key aspects of their marketing strategy and ensure their business stays visible to clients. Although many marketing tools offer similar features, real estate marketing software is tailored to meet the specific needs of real estate professionals. These tools often integrate with multiple listing services (MLS) or real estate management software, and many include customer relationship management (CRM) capabilities or integrate with standalone CRM platforms. It's important to note that marketing automation tools designed for industries outside of real estate do not fall under this category.
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Buildium
buildium.com
Buildium is a cloud-based property management software that helps real estate professionals manage leasing, accounting, and operations for various property portfolios.
Appfolio
appfolio.com
AppFolio is a cloud-based property management software that helps manage properties, finances, and tenant communications effectively from anywhere.
BatchLeads
batchleads.io
BatchLeads is a property intelligence platform for real estate professionals, aiding in lead generation, data management, and targeted marketing.
Wise Agent
wiseagent.com
Wise Agent is a CRM for real estate professionals that helps manage transactions, automate communications, and supports team collaboration and client relationship management.
Top Producer
topproducer.com
Top Producer is a CRM tool for real estate professionals, offering lead management, reporting, email marketing, and mobile access to streamline business operations.
TenantCloud
tenantcloud.com
TenantCloud is a property management platform that streamlines rental management tasks for landlords and tenants, including leasing, maintenance, and payments.
BoldTrail
boldtrail.com
BoldTrail is a real estate management platform that streamlines marketing, transaction management, and lead generation for real estate professionals.
Knock
knockcrm.com
Knock is a CRM platform for property management that streamlines lead tracking, performance monitoring, tenant relationships, and vendor management.
ReiSift
reisift.io
ReiSift is a CRM and data management platform for real estate professionals, helping automate tasks, manage leads, and execute targeted marketing campaigns.
DoorLoop
doorloop.com
DoorLoop is a property management software that helps landlords manage rentals, track payments, communicate with tenants, and handle maintenance requests.
Fello
hifello.com
Fello is a lead nurture solution for real estate, helping agents generate and manage leads efficiently with features like CRM integration and personalized landing pages.
BoomTown
boomtownroi.com
BoomTown is a CRM app for real estate professionals, offering tools for lead management, sales pipeline tracking, email marketing, and performance analytics.
Lofty
lofty.com
Lofty is a platform that integrates essential tools for real estate professionals, automating tasks and streamlining processes to enhance productivity and client relationships.
Brivity
brivity.com
Brivity is an all-in-one CRM for real estate professionals, streamlining lead generation, transaction management, and marketing to improve workflow and efficiency.
RentEngine
rentengine.io
RentEngine is a leasing platform for property managers that manages leads, schedules showings, and integrates communication to streamline the rental process.
LockedOn
lockedon.com
LockedOn is a cloud-based CRM for real estate, designed to manage contacts and enhance customer relationships with user-friendly tools.
Placester
placester.com
Placester is a platform for real estate professionals to create and manage custom websites with IDX integration, CRM tools, and optional concierge services.
Real Geeks
realgeeks.com
Real Geeks is a real estate platform for lead generation and management that helps agents capture, nurture, and convert leads efficiently.
Pipeline ROI
pipelineroi.com
Pipeline ROI is an inbound marketing app designed for real estate and mortgage professionals to attract leads and minimize reliance on external lead vendors.
Anyone Home
anyonehome.com
Anyone Home is a leasing platform for multifamily property operators, integrating marketing, communication, and analytics to streamline leasing processes.
Rentsync
rentsync.com
Rentsync is an app that centralizes multifamily property marketing tools, automates lead management, and uses AI to create property listings efficiently.
BildHive
bildhive.com
BildHive is a cloud-based platform for pre-construction real estate, enabling developers and agents to manage sales and marketing activities digitally and efficiently.
AdWerx
app.adwerx.com
AdWerx is a digital advertising platform that helps real estate professionals create automated, targeted ads to promote listings and personal brands online.
Market Leader
marketleader.com
Market Leader is an app for real estate professionals that facilitates lead generation, customer relationship management, and workflow optimization.
SharpLaunch
sharplaunch.com
SharpLaunch is a commercial real estate marketing software that streamlines property marketing, enabling efficient listing presentations, website publishing, and syndication to platforms.
Local Logic
locallogic.co
Local Logic provides location intelligence for real estate, offering detailed neighborhood data to help users make informed property decisions.
Zentap
zentap.com
Zentap is a real estate marketing app that simplifies digital marketing, helping agents create content, manage listings, and generate leads effectively.
Turbo Tenant
turbotenant.com
TurboTenant is a property management platform that helps landlords list rentals, screen tenants, collect rent, and manage maintenance efficiently.
Entrata
entrata.com
Entrata is a property management software that streamlines leasing, tenant communication, maintenance, and financial reporting for multifamily and commercial properties.
RentTango
renttango.com
RentTango simplifies the rental process for renters and landlords with property management tools, payment processing, and tenant communication features.
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