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Media and influencer targeting software serves as a vital tool in the realm of public relations, aiding companies in pinpointing and engaging with traditional media figures, social media influencers, and bloggers who wield influence within their respective industries. The primary objective of such software is to facilitate the identification and connection with individuals whose audiences align with the interests of a company's products or messaging. This software equips companies with either a curated database of pertinent influencers or tools to unearth prominent voices within specific domains of expertise. By leveraging this technology, companies can identify market experts poised to amplify their content or generate new content relevant to their brand. Moreover, media and influencer targeting software complements media monitoring tools, offering insights into how media professionals perceive a brand's presence. It shares common ground with press release distribution software, which facilitates the direct dissemination of press releases to media contacts and relevant online platforms.
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Meltwater
meltwater.com
Meltwater is a media intelligence platform for monitoring online conversations and social media, providing analytics and tools for PR and marketing professionals.
Critical Mention
criticalmention.com
Critical Mention is a PR platform for global media monitoring, offering analytics, sentiment analysis, and tracking across social and traditional media.
BuzzSumo
buzzsumo.com
BuzzSumo is a tool that helps users discover and analyze popular content, track performance, identify influencers, and stay updated on trends across social media.
Skeepers
octoly.com
Skeepers connects brands with consumers through user-generated content, facilitating influencer marketing and campaign management across social media channels.
MediaHQ
mediahq.com
MediaHQ is a PR platform for managing media lists, distributing press releases, and tracking media coverage, streamlining communication tasks for professionals.
Sourcery
sourcery.ai
Sourcery helps users gain quality backlinks and increase brand visibility by providing tools and coaching for pitching to media opportunities.
Cision
cision.com
Cision is a PR platform that helps users track media coverage, connect with journalists, distribute press releases, and monitor industry trends across various channels.
BuzzStream
buzzstream.com
BuzzStream is a web-based CRM tool for managing outreach campaigns, tracking communications, and building links for digital marketing and PR efforts.
JustReachOut
justreachout.io
JustReachOut is a PR software that helps businesses connect with journalists, find media opportunities, and manage outreach campaigns for increased visibility and media exposure.
Muck Rack
muckrack.com
Muck Rack is a PR management software that provides a media database, pitching, monitoring, and reporting tools for organizations to manage media relations.
Newswire
newswire.com
Newswire is a platform for distributing and managing press releases, helping users connect with audiences and monitor engagement to enhance media relations.
PressRush
pressrush.com
PressRush is a search engine for journalists that tracks media outlets and updates reporter profiles based on their published stories.
Propel PRM
propelmypr.com
Propel PRM is a platform for managing public relations, helping users find media contacts, track campaigns, and measure the impact of earned media efforts.
Postaga
postaga.com
Postaga is a free outreach platform helping users build links and drive website traffic through AI tools for content analysis, campaign creation, and email outreach.
NinjaOutreach
ninjaoutreach.com
NinjaOutreach is an influencer marketing software that helps brands connect with influencers, manage outreach, and track engagement and revenue, all in one platform.
Prowly
prowly.com
Prowly is a PR workflow automation tool that helps professionals manage media relations through contact organization, press release creation, and outreach tracking.
Prezly
prezly.com
Prezly is a media relations platform for PR teams that streamlines press release creation, media outreach, contact management, and content distribution.
IGLeads.io
igleads.io
IGLeads.io helps users find business opportunities and manage online presence, particularly on social media, using data analysis and targeted marketing tools.
Anewstip
anewstip.com
Anewstip is a PR platform that helps users find media contacts, build media lists, send pitches, and monitor online mentions.
Storiad
storiad.com
Storiad assists authors in planning and managing digital book promotion campaigns to effectively reach their target audience and boost sales.
Notified
notified.com
Notified app provides end-to-end event management technology for planning, executing, and analyzing in-person, virtual, and hybrid events seamlessly.
Roxhill Media
roxhillmedia.com
Roxhill Media is a digital PR platform that connects PR professionals with journalists, offering a comprehensive media database and tools for effective outreach.
Mynewdesk
mynewsdesk.com
Mynewsdesk is a digital PR platform that helps businesses manage press releases, monitor media coverage, and analyze PR performance with automated tools.
Agility PR Solutions
agilitypr.com
Agility PR Solutions is a media monitoring and analysis software for PR and marketing. It helps manage media relations and track brand mentions across various media sources.
PodSeeker
podseeker.co
PodSeeker is a podcast database for PR and marketing professionals, helping users find and book podcast guest opportunities.
Onclusive
onclusive.com
Onclusive is a platform for media monitoring and PR management, providing tools for tracking coverage, analyzing data, and managing communications effectively.
PeakMetrics
peakmetrics.com
PeakMetrics automatically collects and reports media coverage, extracting insights from diverse media datasets in real-time.
Heepsy
heepsy.com
Heepsy is an influencer marketing platform that connects brands with influencers on social media, offering search filters, analytics, outreach tools, and campaign management.
Telum Media
telummedia.com
Telum Media is a platform for PR and media professionals in Asia Pacific to access a database of journalists, aiding in media outreach and contact management.
PressPitch.io
presspitch.io
PressPitch.io connects journalists with SMEs and startups, facilitating media outreach, pitch management, and response tracking for improved public relations.
The Shelf
theshelf.com
The Shelf app connects freelance bloggers and social influencers with brands for collaboration opportunities.
OnePitch
onepitch.co
OnePitch helps PR professionals connect with journalists by providing targeted media lists, insights, and community resources to enhance pitching and media outreach.
Wizikey
wizikey.com
Wizikey is a media monitoring and PR software that provides insights on news trends, competitor activities, and press release distribution, aiding PR professionals in decision-making.
Tagger Media
taggermedia.com
Tagger Media is a tool for managing and analyzing influencer marketing campaigns across social media platforms, offering insights into audience engagement and campaign performance.
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