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Identity resolution software enables businesses to identify and connect the unique digital identity of individual customers, allowing them to create highly personalized marketing campaigns. As customers interact with multiple devices, businesses collect fragmented data about their online behaviors. Identity resolution software aggregates and unifies data from various sources—first-party, second-party, and third-party—creating a comprehensive and accurate customer profile. Marketing teams and advertising agencies use these tools to understand consumer behavior across different channels, enabling them to tailor messages through personalized website experiences, targeted ads, email remarketing, and more. Identity resolution is often included as part of broader customer data management solutions, such as Customer Data Platforms (CDPs), Data Management Platforms (DMPs), and Customer Identity and Access Management (CIAM) systems.
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Hightouch
hightouch.io
Hightouch is a platform that syncs customer data from data warehouses to over 200 tools, enabling teams to activate and utilize this data for personalized marketing.
Bluecore
bluecore.com
Bluecore is a retail marketing platform that automates personalized campaigns across channels using integrated customer data.
Treasure Data
treasuredata.com
Treasure Data is a Customer Data Platform that unifies customer data to enhance marketing, sales, and service engagement for enterprises.
FullContact
fullcontact.com
FullContact is an app for managing and organizing contact information, integrating data from various sources to keep contacts current and accessible.
CustomerLabs
customerlabs.com
CustomerLabs is a no-code customer data platform that helps marketers track, segment, and analyze customer data for personalized campaigns across various channels.
Tealium
tealium.com
Tealium is a customer data platform that connects and manages customer data from various sources to enhance engagement and optimize marketing efforts.
Listrak
listrak.com
Listrak is a marketing automation platform for retail, offering email, SMS, and analytics to enhance customer engagement and optimize marketing strategies.
LeadPost
leadpost.com
LeadPost identifies website visitors and provides their names and contact information without requiring form submissions.
Retention.com
retention.com
Retention.com connects with marketing platforms to boost audience growth, recover abandoned carts, and re-engage inactive customers for e-commerce stores.
Zeotap
zeotap.com
Zeotap is a Customer Data Platform that helps brands integrate and analyze customer data while prioritizing privacy, enabling personalized experiences and informed decision-making.
Lytics
lytics.com
Lytics is a customer data platform that unifies customer data, analyzes behavior, and activates insights to enhance engagement across multiple channels.
AtData
atdata.com
AtData's SafeToSend verifies email addresses for accuracy and validity, correcting errors and assessing engagement to improve deliverability and sender reputation.
Black Crow AI
blackcrow.ai
Black Crow AI uses machine learning to analyze customer data, improving profitability and personalization for e-commerce brands while ensuring privacy.
AddShoppers
addshoppers.com
AddShoppers helps eCommerce businesses reduce cart abandonment by sending targeted follow-up emails to encourage customers to complete their purchases.
LiveRamp
liveramp.com
LiveRamp is a data collaboration platform that helps businesses unify customer data for targeted advertising while ensuring privacy and compliance.
Narrative
narrative.io
Narrative is a data commerce platform that enables organizations to buy, sell, and share data efficiently using various tools and integrations.
Toplyne
toplyne.io
Toplyne is an AI platform that analyzes customer data to predict sales opportunities and risks, enhancing workflows for sales and marketing teams.
LayerFive
layerfive.com
LayerFive is a privacy-focused identity resolution platform that helps brands manage consumer identities for improved marketing and analytics.
Amperity
amperity.com
Amperity is a customer data platform that unifies customer data to enable personalized engagement, insights, and privacy management for businesses.
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